Despite the recent privacy controversy surrounding Facebook, Mat Lewis, Creative Director of Margin Media, contends Facebook will continue to be a tool to reach people. Mat advises nonprofit organisations should look for an agency that practices what it preaches and take the time to evaluate a company’s “digital eco-system.” Mat shares the 4 pillars to get noticed and although content is king consistency is equally important. Using the Perfect Mango Campaign Mat shares the power of orchestrating a coordinated campaign followed by how to get exposure without the big advertising budget.
Ruth O’Hanlon, who leads the Development, Alumni and External Engagement portfolio at SOAS University of London, shares valuable insight on culture “the water we swim in” and people’s attitudes towards money. Her problem solving skills involves thinking about sharpening the axe before taking whacks at the tree with it. An internationally experienced engagement and fundraising professional Ruth provides a few gems you are certain to use to help your organisation or advance your career.
Originally from South Africa Anthea Barry is an established professional in the Australian higher education advancement space. Her first exposure to fundraising was “shaking a tin” for one of her mother’s causes and now she executes engagement activities for one of Australia’s top universities. Anthea addresses “advancement as a pathway” and questions if the recent privacy issues along with the saturation of social media means organisations will need to do things differently.