Episode 24: A conversation with Gretchen Dobson

Gretchen Dobson is President, Global Alumni Relations and Managing Director Academic Assembly, NYC & Australia. Learn how to stay connected to your constituent base regardless of their location—people are global and mobile today.  Gretchen provides a plethora of strategies to achieve this including using soft power or relational diplomacy. She covers the nuances of working in different countries ensuring your engagement program is not another example of trying to put a square peg into a round hole.  The investment in an engagement program is covered along with the ROI.  Although Gretchen covers the ground with respect to university alumni programming, many of the tips shared will benefit any organisation seeking to enhance its engagement program.