Episode 5: A conversation with Mat Lewis

Despite the recent privacy controversy surrounding Facebook, Mat Lewis, Creative Director of Margin Media, contends Facebook will continue to be a tool to reach people. Mat advises nonprofit organisations should look for an agency that practices what it preaches and take the time to evaluate a company’s “digital eco-system.” Mat shares the 4 pillars to get noticed and although content is king consistency is equally important.  Using the Perfect Mango Campaign Mat shares the power of orchestrating a coordinated campaign followed by how to get exposure without the big advertising budget.