Episode 21: A conversation with Ujjwal Amatya

Ujjwal Amatya, General Manager of the nonprofit organisation REED, located in Nepal, discusses using the balanced scorecard management tool in the quest to raise $2.5M. Ujjwal shares how his organisation uses both the grant model and the marketing model to attract support and appreciates how these models work in a competitive world.  Learn about donor mapping, the importance of getting VIPs into the field to demonstrate your organisation’s impact and Ujjwal’s philosophy of the three i’s–impact, influence, and income– shared in this episode.