Episode 16: A conversation with Alex Ogeka

Alex Ogeka, Executive Director of the Kutztown University of Pennsylvania Foundation, shares the steps the Foundation is undertaking in preparing for a major fundraising campaign.  The lessons learned from previous campaigns have shed light on the need to ensure everyone associated with the organisation is on the same page with respect to the priorities of a campaign—transparency and good communication are required. Understanding constituent affinity is paramount and how 50 years of stewardship resulted in a $2.4 million gift for the Foundation. Listen to Alex also touch on the importance of technology in raising funds, but how the old fashion face-to-face visit is still the most effective way in raising the big money.