Moving from the U.S. to Australia Ken Gideon, Alumni Manager at QUT, is realising his passion for higher education with a career in alumni relations. Ken offers pointers on how to deal with a leadership change at an organisation by sharing with the new leader at a high strategic level: what you are doing, why you are doing it, and where you are taking your program. With extensive experience working with volunteers Ken shares how to deal with the occasional difficult volunteer, but still maintaining good will. For Ken, it is all about people, people, people.
Despite the recent privacy controversy surrounding Facebook, Mat Lewis, Creative Director of Margin Media, contends Facebook will continue to be a tool to reach people. Mat advises nonprofit organisations should look for an agency that practices what it preaches and take the time to evaluate a company’s “digital eco-system.” Mat shares the 4 pillars to get noticed and although content is king consistency is equally important. Using the Perfect Mango Campaign Mat shares the power of orchestrating a coordinated campaign followed by how to get exposure without the big advertising budget.
Ruth O’Hanlon, who leads the Development, Alumni and External Engagement portfolio at SOAS University of London, shares valuable insight on culture “the water we swim in” and people’s attitudes towards money. Her problem solving skills involves thinking about sharpening the axe before taking whacks at the tree with it. An internationally experienced engagement and fundraising professional Ruth provides a few gems you are certain to use to help your organisation or advance your career.